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-- home finding the future realising the future recent projects testimonials contact hello these are the two questions every business leader needs to know the answers to...... ‘where is all our new growth and profitability going to come from?’ and ‘what have we got to be better at and do differently, in order to achieve it?’ i’m david barker from ebou. supplying the answers to those questions is what i do. it’s what one might call ‘finding the future’ finding the future doing the homework. reaping the benefits. understanding where future new growth and profitability are going to come from is not guesswork. there are three critical stages each dependent on the other. they take rigour, imagination and impartiality. these form the basis of what i do to bring about success. 1 firstly, identifying and understanding where the profitable, unrequited or badly served, market needs and opportunities lie. this can be difficult for companies to do themselves. the closer you are to a market the more difficult it is to challenge the assumptions that shape the understanding and behaviour in that market and all breakthroughs come from challenging assumptions. 2 secondly, gaining an objective, shared understanding of what skills and resources the company truly has. the key word here is objective. discovering just how many relevant skills and resources are already within a company that will help deliver the future is important learning. knowing which need to be developed or supplemented is a valuable part of building future competitive advantage. 3 thirdly, helping utilise or develop the company’s skills in order to produce imaginative products or services to meet those needs, brilliantly. after validating the opportunities comes implementation. this is the stage where the enhanced future starts. the planning and execution of a better, more attractive and more desirable product or service to meet the identified need. this is a key stage of focussed co-operation and co-ordination across the team. realising the future 1 why too many reports end up buried in a drawer i work as an individual. i work with management as the missing piece of the team jigsaw to ensure that all the team are a part of finding and implementing the future. involvement and enlightenment are a vital part of getting the whole company to buy into what needs to be done. this is very different from using a company that may consult with the team, but who work at arms length before returning, somehow magically, with a solution. the job i do is about aligning the company strengths and skills to the most important needs that drive their market. it is a balance of interrogation, investigation, researching the options, setting intentions, challenge, creativity and innovation. and working closely with all the key players. from this comes new knowledge and certainty that in turn gives the whole company a true sense of purpose to then confidently deliver the future. realising the future 2 bringing it vividly to life finding the future for many of my clients is just the beginning. i am often the bridge to executing that future. it helps that i have been the creative head and owner of several top twenty advertising agencies and a founder of one of the uk’s most influential behavioural and marketing science consultancies. this allows me to act as a coach, advisor, an innovations source or help for companies to find specialist resources to answer questions like... • how can we quantify the bottom line effect of this new direction? • how do we reach and influence our end user? • what influences should we take account of in developing our product? • how can we make the company as well as the products more appealing? • what role can design play in communicating who we are and what we do? • what should the website be saying, what is its role, what should it look like? • how do we utilise digital and social media? • how should we measure success? finding the future is satisfying but delivering that future by bringing it to life for both customers and employees alike is for me an important part of creating a successful, sustainable future. how do i know this works? • over a five year timespan i worked on both strategy and execution that saw maximuscle go from an £8m purchase by piper private equity to an £85m sale to darwin private equity and then on to a £186m sale to gsk. • the creation and launch of upbeat for volac, one of europe’s fastest growing international dairy nutrition businesses, not only saw them successfully move into consumer products, but also won them the european dairy launch of the year. • i currently work in the prestige travel market as part of the team that has seen vancouver based fresh tracks canada enjoy a doubling of sales and profit over the last three years. • trade sales are often a profitable exit. the success of my strategic and executional work for lee cooper, the jeans and clothing company, for the devon based gro company, makers of baby products and more recently fabris lane are good examples of that. • for fabris lane, the uk’s leading sunglasses company, that meant developing their existing product portfolio, putting in place research to help them become category champion and creating a spectrum of innovative new products designed to use the company’s existing skills to take them into a growing, higher margin market sector. these easily implemented, innovative developments, fully quantitatively researched, proved to be highly attractive to new us owners, fgx. the purchase will be a cost and time effective way for fgx to move into areas of the market, across their international network, that they have hitherto not had the skills or the knowledge to enter. • i also worked for ten years with the management of ernest & julio gallo wines in california to help them expand both their us and international brand portfolio and was a founder and consultant with mountainview a company specialising in training companies in the neurosciences. clients include companies like ford, first national bank, mars and tesco. testimonials chris curry piper private equity "david has worked with us on two of our portfolio businesses. he was able to help us assess the brands we had bought and set a very clear framework upfront for their positioning, both functionally and emotionally. this was critical in setting the strategy for the businesses and determining how best they communicated with their customers." ivor harrison, ceo william ransom plc "i've worked with david three times now. once as md of maximuscle ltd with great success, as marketing advisor to volac ltd and then as ceo of william ransom & son plc where he was brought in to develop the core positioning for the company’s umbrella brand. as always the insight he has into consumer thinking and the science of brands is second to none. he has helped us define issues, research options thoroughly and cost effectively and always developed a differentiated positioning that that will stand the test of time. it is a pleasure to work with david." paul hick maximuscle "building shareholder value starts before anything else in defining an emotional territory for the brand - the single emotional idea you will own uniquely in the minds of your consumers - and then brilliantly executing it. david does that better than anyone else. period. evidence? 20 years of working together when i was marketing director of pernod (1989) and teachers (1993), as managing director of lee cooper (1998), chairman of racing green (2005), and maximuscle (2004-2008) and most recently working for fresh tracks canada. brilliant work and everlasting legacies for the brands, companies and shareholders. he has great insight, an extraordinary understanding of brands and consumers, is a world class creative director and is great to work with too. grab him!" rob holmes - owner and founder gro-group international ltd "in my humble opinion, david barker is a genius! when david came into

URL analysis for ebou.co.uk

http://www.ebou.co.uk/#page3
http://www.ebou.co.uk/#page2
http://www.ebou.co.uk/#page1
http://www.ebou.co.uk/#page6
http://www.ebou.co.uk/#page5
http://www.ebou.co.uk/#page4
http://www.ebou.co.uk/images/oi.pdf

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain name:
ebou.co.uk

Registrant:
Ebou

Registrant type:
Unknown

Registrant's address:
High Point, Kemp Row
Aldenham
WD25 8BP
United Kingdom

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

Registrar:
1 & 1 Internet SE [Tag = 1AND1]
URL: https://www.1and1.co.uk

Relevant dates:
Registered on: 06-Aug-2004
Expiry date: 06-Aug-2018
Last updated: 05-Aug-2016

Registration status:
Registered until expiry date.

Name servers:
ns33.1and1.co.uk 217.160.80.150 2001:08d8:00fe:0053:0000:d9a0:5096:0100
ns34.1and1.co.uk 217.160.81.150 2001:08d8:00fe:0053:0000:d9a0:5196:0100

WHOIS lookup made at 21:24:30 23-Aug-2017

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2017.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS ebou.co.uk

  PORT 43

  TYPE domain

OWNER

  ORGANIZATION Ebou

TYPE
Unknown

ADDRESS
High Point, Kemp Row
Aldenham
WD25 8BP
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

DOMAIN

  SPONSOR 1 & 1 Internet SE [Tag = 1AND1]

  CREATED 2004-08-06

  CHANGED 2016-08-05

STATUS
Registered until expiry date.

NSERVER

  NS33.1AND1.CO.UK 217.160.80.150

  NS34.1AND1.CO.UK 217.160.81.150

  NAME ebou.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED yes

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